HOPLA Online

So, you saw this super cool social media ad online. It’s pretty obvious they know their stuff. You check out their website: their content is clear , entertaining, and they seem like the dream social media partner . They say all the things you want to hear and the next thing you know, a meeting is already set up! The only problem is, you don’t know anything about social media marketing. Here’s a little bit of a crash course for you so you don’t get caught up with all the big social media agency jargons. Let’s get down with the basics Sure, you know what social media is. You’re not ancient. You have a Facebook profile, an Instagram account, a Youtube account, and other social media apps . That’s great because the important thing is, you know how these things work for consumers: your target audience . But as a business owner, you need to keep up with the big boys and start learning about social media advertising.   What is Social Media Marketing? There’s more to social media m...

There’s no doubt about it— outsourcing is an effective way to make business operations more affordable. And you’ve probably already heard about the advantages of partnering with work from home companies over hiring individual freelancers . When you work with a managed outsourcing company , you enjoy all the benefits of outsourcing to freelancers, but with added perks. These include full-service remote employee recruitment and management. You are also assured that the remote staff designated for your requirement were carefully and thoroughly screened. Partnering with work from home companies is wise and practical in many ways. Aside from benefiting from the generally lower cost, you and your in-house team can focus on business development and other related tasks crucial to growing your company further. But how do you find the best among work from home companies? To get started, you should look for the following qualities. 1. Top-Quality Workforce The main point of outsourcing is f...

Do you need help stepping up your business’s marketing campaign ? You only get one shot to sway potential clients, so why not invest in virtual assistant graphic design services? It is easy to say that you can handle this yourself. But with your brand’s image and reputation on the line, it is better to let the experts do what they do best. Creativity and innovation are the two key factors that make any designer successful in their craft. With the help of both their knowledge and techniques, they know exactly how to advertise your company, services, or products effectively. But what can a graphic designer VA actually do for you? Creating and Planning Social Media Posts Having an active social media presence is a must for your business. Make your stay worthwhile with eye-catching and unique visuals . However, an effective social media marketing strategy does not end with engaging content. There are hundreds of social media websites around the internet. Each platform has its own pos...

The endless rise of digital keeps encouraging industries to fast track their processes and keep up to the ever-evolving change in the workplace. Effectiveness and efficiency to compete for being the key factors that bring business to success. The truth is you, as a professional, can focus on improving your services by letting virtual personal assistant services handle the rest. Conservative industries start joining the game Obviously, industries passionate about digital have long been adapting all possibilities to speed up their system and delegating repetitive tasks to virtual executive assistants who are experts in their field — administering daily monotonous jobs with ease. Lately, conservative industries such as law firms, accounting firms, banking, and tradies started venturing into virtual personal assistant services to 1) cut costs, 2) enhance daily operations, and 3) expand marketing efforts with an affordable but effective approach. Although these conservative industries...

To build a loyal brand following, hire a social media assistant. That’s probably the most effective, efficient, and affordable way to keep your customers engaged and always patronizing your product and services. That social media personal assistant keeps the conversation going with your target market. He or she makes sure that there is no vacuum or ‘dead space’ in the online space. They make sure that the latest news about you reaches your customers. They answer their questions in such an informative but pleasant way that satisfies them and keeps them connected to you. They also have a hand in stopping potential crises by putting out fires like rumors and gossips that can hurt your reputation. Finally, they all do it almost 24/7 as the activities in the social media feeds also go on non-stop. One important thing to remember about your social media assistant is that they are incredibly organized. Think about it — there are numerous social media accounts that they have to handle. It’s...

1 billion. 8 million. 7 billion. These numbers represent Instagram ’s rise to becoming the hottest social media platform today. This online behemoth boasts one billion monthly active accounts; more than eight million business accounts; and almost $7 billion of ad revenue. Entrepreneurs have taken notice of their reach and are designing strategies to get a share of the pie. So, the question is, are you part of these statistics ? How do you ensure that you and your business keep up with these numbers? There’s one quick answer to that: Enlist the help of a talented professional virtual assistant for Instagram. Instagram by the numbers The US Social Network Users’ eMarketer’s Estimates for 2018–2022 posits that Instagram is the second most engaged network next to Facebook. Further, it states that 37.4% of internet users will access the platform at least once per month this year. People spend an average of 53 minutes on the platform, letting advertisers take advantage of it for engagemen...

Outsourcing customer service creates that direct connection between your brand and your customers. When you outsource customer service, you are opening your business to get globally experienced professionals on board. It’s an excellent way to showcase your brand image, mission, and values. Moreover, customer service allows you to learn more about your customers’ needs and wants, so you can exceed their expectations. Outsourcing and Customer Support Choosing to outsource customer service means delegating this area of your business to a third party. The practice is not uncommon especially in this age of the internet, wherein the idea of outsourcing has become a tried and tested business solution. Businesses today can trust outsourcing companies to provide the type of customer care that they need. Customer support is accessible and getting it right, whether through calls, emails, or social media, is crucial for any business. Businesses outsource customer service to put their custome...

Do you want to know the secret to becoming a sought-after social media consultant? The best social media managers always seek out opportunities to learn more about their craft. Day and night, they work hard to boost their skills, adapting and redefining their marketing strategies in this ever-changing industry. Believe it or not, they all have one thing in common: regular reading habits. “We don’t read other people’s opinions. We want to get the facts, and then think.” – Warren Buffett Books That Will Help Your Journey as a Social Media Consultant Wherever you are on your path in your social media marketing career, reading books will always help you become a more effective marketer. Are you ready to start your reading journey? Let us help you pick the right books. Digital Marketers Sound Off by Matt Chiera Are you a beginner who wants to know the basics of digital marketing? Or are you an expert looking for tips, tricks, and predictions to help you strategize? Matt Chiera’s...

Content Moderation has always been part of every marketing strategy. Because let’s face it, the world we are living in can be cruel and harsh. One comment, one review could ruin the reputation of any company. That’s why we have to thank Content Moderators . They screen, monitor, and approve content that would appear on your website. This way, you can make sure that your business’ reputation is guarded. However, your moderators are also human and prone to err. That is why we have provided you with some of the content moderation tools that will reduce human error while increasing your website’s traffic. Increase Traffic with these Content Moderation Tools “30% of Millennials Media Time is Spent with User Generated Content” -Crowdtap and the Social Media Advertising Consortium (SMAC) According to the research made by Crowdtap and SMAC: millennials, which are forecasted to have record-breaking purchasing power, are most influenced by user-generated content or UGC. Millennials believe t...

Being a  digital marketing manager isn’t easy. With all the Internet noise you have to keep up with, all the workload you have to balance, there’s just simply no time for wellness. But keep in mind that you won’t be able to enjoy your success if you’re physically and mentally stressed! Managing your precious time Don’t you just feel like 24 hours in a day is just not enough to cover one day’s work? Being a digital marketing executive, there’s a lot of things you need to keep in mind. But in order for you to do this, you need to learn how to manage your time first. Listing down your to-do list Before you start your day, you should take a few minutes to write down what you want to achieve for the day to reach the big goal. This will help you put things into perspective and gradually move forward to your end goal. As you list the things you need to do, you have to assess which tasks need your attention more and which ones need prioritizing. For example, you have to analyze your A/B...

Excellent customer service is essential to running your business and keeping the sales coming in. It makes the customers feel special and valued and encourages them to stay with your brand for the long haul. Your salespeople on the floor do their share of making them happy and engaged. However, there is one other more consistent, more effective, and cost-effective way of strengthening those customer bonds . Chat support outsourcing is an investment in excellent customer service. Live chat outsourcing what? Live chat outsourcing means that you, the business owner, let a third party vendor such as a managed outsourcing company overlook the live chat agents who deal with your customers every single day. That immediately removes the pressure off you. You will always be informed as to what’s happening in the chat sessions and how the customer responds to their interaction with your brand representatives. A good live chat agent can connect the customer’s needs and what your brand offers...

Hiring remote employees is the rules trend in the recruitment world. Its flexibility, scalability, and cost-effectiveness are enticing, not to mention the access to a rich pool of global talent, makes it a practical choice among businesses. It may make you wonder what the buzz around remote work is all about. The appeal stems from professionals feeling that there are fewer interruptions and office politics when employees  work from home . Furthermore, less stress from commuting and better technology prove that building a virtual work environment is a smart move. Improve your bottom line by hiring remote employees Businesses are shifting from traditional employment thanks to the numerous benefits remote work offers companies and employees alike. One of the direct bottom-line benefits is reduced overhead such as office space, utilities, and equipment. Moreover, hiring remote employees increases employee job satisfaction, loyalty, and retention, which all lead to better performance. ...

Are you an author who wants to devote more of your time writing? Someone who want to focus on your craft, but the menial, daily tasks rob a big fraction of your time? Are you that wordsmith who finds it hard to keep up on social media? Overwhelmed with the surge to inquiries regarding your next book? Then, you are not alone! Most authors struggle, too. However, the good news is you can change your situation with a smart solution by hiring a VA. Yes, you read that right . Virtual Assistant for authors does exist. Virtual Assistant for Authors When you want something really bad, you work hard for it. And just like any business owner who aspires to succeed, writers share the same aspirations. That is why they want to devote as much of their time as possible trying to improve their craft on finishing their stories. However, authors are just like anybody else. They have responsibilities, bills to pay, papers to process. They also have social media accounts they have to manage and messag...