HOPLA Online

When you hear a title like “Social Media Marketing Specialist”, do you think, “Is this someone that just spends all their time online?” That’s yes, and no. It’s actually a lot more nuanced than simply that. Many jobs require being online, working on the cloud , particularly if you’re a company that relies on the cloud and maintains a large brand presence to consumers online. But the social media specialist’s job is focused on one end goal: Making sure that the brand and the company’s brand equity becomes more prominent online, day by day. What does it mean to be a social media marketing specialist? There are different names and titles for it, with the most common of them being a social media specialist or a social media manager, but they both mean the same thing: this is a person upon whom the brand’s online identity is entrusted. They are, essentially the voice of the social media accounts peppered throughout the different platforms populated by a huge number of potential clientel...

Majority of social media users prefer visual content over text. No doubt, Instagram has gained popularity over the past years alongside other image-sharing apps such as Snapchat. Eventually, businesses followed where their audience is. But just like any other apps, Instagram is not isolated from a whirlpool of hate comments and disturbing content . Instagram moderator job is created to make Instagram a better place for all users. Showing your best face unscathed The term “Instagram-worthy” raised the bar among social media platforms for sharing eye-candy images and aesthetically-pretty video contents. As a business owner, how do you introduce your brand through images without overpromising? You can leave that up to your social media manager . But dealing with complaints and comments of dissatisfaction is a different story. Online businesses get only two kinds of audience: the pleased and the opposite. There’s no in-between. Showing your business’s best face is the only way to thriv...

In many ways, web moderator jobs are underestimated by both the people who apply and hire for them. The premise of content moderation and web moderation is simple enough. Moderators are hired to supervise the quality of posts and comments that go up on a specific platform or website. Everything in Moderation Moderator jobs, as the name suggests, may require a lot of tasks that have to do with overseeing posts. The role may involve watching videos to see if they remain within terms and conditions of use. Also, moderators may be hired to reply to comments and questions by customers. Finally, they may be asked to maintain a brand’s image online . To put it, moderators are the filter that ensures that everything on the platform is in order. However, the concept of their job only appears easy. In truth, web moderator jobs have aspects to it that people may not have considered before. Not everything, or everyone, on the internet, will be friendly. As most internet users know, social me...

Did you know that over 2 million blog posts and  350 million photos get published online daily? In addition, users post 510,000 comments every day on Facebook alone. With these overwhelming numbers, it is inevitable to encounter inappropriate content and offensive materials. Hence, the emergence of content moderation service. Some of the most encountered violations include the following:  Advertisement scams  Cyberbullying Political and religious tirade Disturbing content (violence, nudity, etc.)  False information  Profanity and other hurtful remarks Fortunately, various leaders pioneered the regulation of content to protect users from harmful web speech. Let us take a look at how it all started: How Content Moderation Services shaped the online world Freedom of speech comes with a price, and the internet makes it easier for violators to avoid consequences. Back in the late 2000s, gruesome and disturbing content infiltrated search results and reached millions of unaware u...

At every stage in business, you will get a lot of doubts about whether you are doing the right thing or not. One of the hardest decisions that a business owner like you would have to make is hiring the right people . In this article, we have collected a short checklist for you to help you figure out if your social media content manager is eyeing the important stuff . You’re getting a lot of reactions on your posts This one is a no-brainer. A social media manager in charge of your social accounts’ content should know what makes the audience laugh or feel all kinds of emotional attachment to your brand. What good is a Facebook page if your community thinks your content is boring ? Your content manager should listen to the audience and know what catches their attention so your brand remains noticeable through a user’s busy timeline.     Your posts are igniting conversations This is also one of the key indicators that your content is doing good. On social media, you want...

Are you looking for the best social media marketer to help your company stay ahead of the marketing game? The best person to hire is ideally an experienced professional who can do the following: • Establish a solid brand identity • Schedule and post content at optimal times • Convert engagement to sales • Develop an effective social media strategy Most employers are satisfied with these skills and will settle with the best. But have you ever wondered what it would be like to hire an extraordinary social media manager? Who is an extraordinary social media marketer? The perfect candidate is ready for anything. They readily face challenges, such as changing marketing trends, intimidating competitions, and building strong connections. Their patience, dedication, and perseverance continuously contribute to the business’ growth and stability. An extraordinary digital marketer knows that their responsibilities do not end in planning, strategizing, and posting. Every day, they swit...

Majority of businesses today is on Social Media. They all have accounts on various platforms such as Facebook, Twitter, Instagram, YouTube, Pinterest, and more. However, one question remains: Are they maximizing its potential? So, as a startup business in the online scene , how do you make the best of social media for business? Acquire International Reach One of the many advantages of social media for business is gaining a worldwide reach . But, how exactly do you make sure that you reach the people you want to reach? Targeted Ads During the first stages of learning about social media marketing. You always hear positive things about sponsored ads. This is because it gives you the flexibility to t arget as broad or as narrow as you want. Depending on your target demographic, it provides options to reach specific genders, location, people based on their life events, and even the devices they use. When investing in sponsored ads , you should also keep in mind which of these platfor...

You have finally set up your Facebook Business Page . Surely, you’re excited to see how it can expand your market base. Facebook remains the number one social media network, with more than two billion users (and still rising). But after a couple of days of posting a few photos from your last event, you realize you need to do more. Meanwhile, feedback is trickling in from members who have liked your page. You want to answer them correctly to engage them — but how do you start?  That’s when you realize that Facebook content moderation is a very effective digital marketing tool that can make your business grow. Here are smart tips from expert content moderators, showing you how you can make your Facebook Page work for your business. You and your Fans — your customers — can build relationships, while having a lot of fun, too!   Protecting your Community with Facebook Content Moderation Tools First, set the guidelines clearly but politely. A Facebook moderator does not want to tur...

The way that social media has changed the global business landscape and customer engagement is undeniable. Across different industries, it is now difficult to think about setting up a business without a clear social media strategy. Every business, large or small, must be ready to support how people form opinions about their brand. One way of doing exactly that is to hire a social media virtual assistant. Certainly, if you want to expand your online reach, let a virtual personal assistant take on the challenge . The Prevalence of Social Media Social media use is widespread, thanks to the ever-changing developments in technology. People browse their Facebook, consume 280 characters on Twitter, and share images on their Instagram all day and night. In fact, most consumers nowadays rely on their social media connections to find products and reviews before making a purchase. Market research company GlobalWebIndex illustrates how 54% of social browsers use these platforms to research prod...

The digital age brings people from around the globe closer to each other. Your brand now has a hundred and one ways to connect with people from another country. You can now reach out to a wider audience from a different continent in a single click. In fact, you can even promote your brand in your living room while you’re having a nice cup of coffee. All this is made possible by social media networks.  With this link to the world made available at your fingertips, is there a need to hire a social media community manager for your business? Dealing with Big Numbers and Social Media Why businesses spend time and money in building a robust social media presence is not a secret. They recognize the instantaneous reach and exposure a brand gets through social media. In a recent study done by Brandwatch , they found that the internet has 4.2 billion users. That’s already around 61% of the world’s total population. Not to mention that 3.397 billion users are active on social media, spending ...

So, you saw this super cool social media ad online. It’s pretty obvious they know their stuff. You check out their website: their content is clear , entertaining, and they seem like the dream social media partner . They say all the things you want to hear and the next thing you know, a meeting is already set up! The only problem is, you don’t know anything about social media marketing. Here’s a little bit of a crash course for you so you don’t get caught up with all the big social media agency jargons. Let’s get down with the basics Sure, you know what social media is. You’re not ancient. You have a Facebook profile, an Instagram account, a Youtube account, and other social media apps . That’s great because the important thing is, you know how these things work for consumers: your target audience . But as a business owner, you need to keep up with the big boys and start learning about social media advertising.   What is Social Media Marketing? There’s more to social media m...

Do you need help stepping up your business’s marketing campaign ? You only get one shot to sway potential clients, so why not invest in virtual assistant graphic design services? It is easy to say that you can handle this yourself. But with your brand’s image and reputation on the line, it is better to let the experts do what they do best. Creativity and innovation are the two key factors that make any designer successful in their craft. With the help of both their knowledge and techniques, they know exactly how to advertise your company, services, or products effectively. But what can a graphic designer VA actually do for you? Creating and Planning Social Media Posts Having an active social media presence is a must for your business. Make your stay worthwhile with eye-catching and unique visuals . However, an effective social media marketing strategy does not end with engaging content. There are hundreds of social media websites around the internet. Each platform has its own pos...

1 billion. 8 million. 7 billion. These numbers represent Instagram ’s rise to becoming the hottest social media platform today. This online behemoth boasts one billion monthly active accounts; more than eight million business accounts; and almost $7 billion of ad revenue. Entrepreneurs have taken notice of their reach and are designing strategies to get a share of the pie. So, the question is, are you part of these statistics ? How do you ensure that you and your business keep up with these numbers? There’s one quick answer to that: Enlist the help of a talented professional virtual assistant for Instagram. Instagram by the numbers The US Social Network Users’ eMarketer’s Estimates for 2018–2022 posits that Instagram is the second most engaged network next to Facebook. Further, it states that 37.4% of internet users will access the platform at least once per month this year. People spend an average of 53 minutes on the platform, letting advertisers take advantage of it for engagemen...